Ads That Scale Profit.
Async by Default.
We build creative-testing and media buying systems for US DTC brands — without wasting your time on endless meetings. Async by default.
THE PROBLEM
Missing Data & Meeting Fatigue
Many brands struggle less with competitors and more with incomplete signals, tired creative, and calendar bloat.
Fatigue
Creative Wear-Out
Static ads tend to lose effectiveness quickly. Without regular testing, CPAs often creep up.
Time
Meeting Overload
Hours spent on recurring status calls that recap a dashboard you could read in two minutes.
OLD WAY VS XEO
Traditional Agency vs XEO System
TRADITIONAL AGENCY
- ✕Weekly 45-min Zoom calls
- ✕3 outdated static ads
Output
Traditional Agency Overhead
XEO SYSTEM
- ✓Structured UGC & high-converting performance creative testing
- ✓Async Loom updates
Output
Test. Scale.
What We Do
Paid Media Scaling
Full-funnel acquisition across Meta, Google, and TikTok. We manage against real contribution margin and net revenue, not vanity ROAS.
Creative Strategy & Testing
Turning raw brand assets into high-converting performance ads. Rapid testing of hooks, visual angles, and video scripts based on live performance data.
HOW IT WORKS
Four Steps to Launch
- 01
Free Loom audit
Send your brand details through the form and get a short Loom review of your account structure and creative.
- 02
Choose a plan
Pick Starter, Growth, or Scale and pay the monthly fee in advance.
- 03
Share access & assets
Share ad account access and brand assets within 48 hours.
- 04
Launch, test, report
We launch, test creatives, and report by Loom.
WHO IT'S FOR
Built for Lean DTC Brands
Lean US DTC and e-commerce brands running ads on Meta, TikTok, Google, and AI search.
✕ Not a fit: regulated or restricted categories (health claims, financial products, crypto, gambling, adult).
PRICING
Lean Plans for Growing Brands
Month-to-month. Cancel with 14 days' written notice.
Starter
$450/mo
- ✓Meta Ads (Facebook + Instagram) as foundation
- ✓Ad spend up to $6k/mo
- ✓3 new creative concepts per month
- ✓Free ad audit & strategy at kickoff
- ✓Monthly report + Loom walkthrough
Growth
$900/mo
- ✓Meta Ads + one more channel (Google Ads or TikTok Ads)
- ✓Ad spend up to $15k/mo
- ✓6 new creative concepts per month
- ✓Bi-weekly reports
- ✓Monthly strategy update (Loom)
Scale
$1,500/mo
+ 5% of ad spend above $30k
- ✓Full-funnel paid media (Meta + Google + TikTok + ChatGPT Ads)
- ✓Ad spend $30k+/mo
- ✓10 new creative concepts per month
- ✓Weekly reports
- ✓Weekly check-in (Loom)
Ad spend is separate from our fee and paid by you directly to the ad platforms. Service fees are billed monthly in advance and are non-refundable once the billing cycle starts.
WHAT'S INCLUDED
Compare the Plans
| FEATURE | Starter | Growth | Scale |
|---|---|---|---|
| Platforms | Meta (Facebook + Instagram) | Meta + Google or TikTok | Meta + Google + TikTok + ChatGPT Ads |
| Ad spend limit | Up to $6k/mo | Up to $15k/mo | $30k+/mo |
| Creative concepts / month | 3 | 6 | 10 |
| Reporting | Monthly report | Bi-weekly reports | Weekly reports |
| Loom updates | Monthly walkthrough | Monthly strategy update | Weekly check-in |
Not included: video shoots, paid UGC creator fees, stock and music licensing, and email/SMS flows.
WHAT WE NEED FROM YOU
Your Part of the Partnership
Ad account access
Access to your ad accounts within 48 hours of payment.
Brand assets & product info
Logos, product photos, existing videos, offers, and key product details.
Fast approvals
Quick decisions on budgets and creatives so tests keep moving.
Built for performance. Executed in the open.
XEO is an async-first growth marketing agency. We help e-commerce brands, DTC companies, and scaling modern businesses systematically test creative, fix attribution, and scale ad spend with total clarity — without endless status calls.
01
Transparent Pricing.
Clear monthly plans, no long-term lock-ins. Month-to-month. Cancel with 14 days' written notice.
02
Frictionless Reporting.
Crisp Loom video breakdowns and custom dashboards instead of 45-minute calendar invites.
03
Data-Driven Testing.
Continuous creative iteration engineered directly from real ad account metrics.
FAQ
Questions, Answered
Most work runs async: Loom video updates on performance, tests, and next steps, plus a shared dashboard. Email for quick questions, structured async updates, and dedicated Loom video breakdowns.
Scaling e-commerce brands, DTC founders, and modern growth-focused businesses looking for a structured system to scale paid acquisition and test high-converting creatives without bloated agency retainers or daily meetings.
Month-to-month. Cancel with 14 days' written notice.
We are expanding our operations into the US market and currently scaling our initial portfolio. Instead of charging high agency retainers right away, we offer our core tiers ($450–$1,500/mo) at an accessible rate to secure our first wave of local case studies. This allows early partners to get top-tier agency execution at a fraction of the cost. As we onboard more clients and build out our public case studies, our pricing will scale up to standard market rates.
You fund your ad accounts directly with your own card; we never hold or process your ad budget.
Service fees are billed monthly in advance and are non-refundable once the billing cycle starts. Month-to-month, cancel with 14 days' written notice.
A personalized 2-minute Loom reviewing your account structure and creative — with the top 3 improvements we'd prioritize. Usually delivered within 24 hours.
FREE AUDIT
Get Your 2-Min Loom Audit
We'll record a personalized breakdown of your account structure and creative — with the top 3 fixes to unlock profit.
- ✓Delivered within 24 hours
- ✓No call required
- ✓Zero obligation
COMMUNITY
Want to learn more about our framework first?
Join our Telegram channel for daily insights or check out our visual breakdowns on Instagram.